Innovation today, inspired
by the future.
Hi, I'm Cierra – a problem-solving designer who geeks out on the "why" before the "wow."
I live for that magic moment where user psychology, business KPIs, and seamless design collide—creating products that feel like mind-reading (with data to back it up). I thrive in collaborative teams, where diverse perspectives come together to build experiences that are both strategic and visually compelling.
My superpowers:
🔮 Future-proof design – Always thinking ahead, so your product stays ahead.
🧠 Strategy in disguise – Beautiful screens that solve real problems.
📈 KPI whisperer – Making business metrics and user needs best friends.
When I’m not designing, you’ll find me exploring new skills, painting, or deep in a board game strategy session.
Let’s create products that win hearts and KPIs—no jargon, just results that look damn good.
Working experience
With 9 years specializing in design, I craft data-driven digital experiences that solve complex problems. From transforming TD Bank's platforms to optimizing TVO's user journeys, I lead design system innovations and create intuitive interfaces that drive user engagement and business impact.
- Accenture (TD Bank Focus)
Product Designer, April 2022 - March 2025
Deliverables:
- Contributed design for TD Bank’s trading and secure platforms, shaping product strategy and optimizing user flows across responsive web and App.
- Supported the successful rollout of a key MBNA feature, adopted by 90,000+ users within 5 months—reducing service calls and saving 1.9 FTEs.
- Applied UX best practices to improve usability, accessibility(WCAG), and engagement, significantly enhancing digital interactions.
- Co-led a unified product design system, streamlining components and patterns to boost quality and delivery speed.
TVODigital designer, Aug 2019 – April 2022
Deliverables:
- Led end-to-end design for the TVO ILC e-commerce platform, ensuring accessibility compliance and a seamless user journey across responsive web.
- Developed a design system to enhance efficiency, maintain consistency, and streamline workflows.
- Redesigned the registration flow, increasing student sign-ups and engagement by 4,000+.
- Applied analytics, user research, and A/B testing to refine interfaces and drive higher conversion rates and improved accessibility(AODA).
JTAA Fashion DesignWeb designer, Sep 2015 – Feb 2019
Deliverables:
- Designed and delivered end-to-end website experiences—from wireframes and user flows to responsive UI—for multiple fashion and lifestyle brands.
- Drove cross-channel digital growth by aligning design with brand strategy, resulting in a 55,000+ increase in Instagram followers within 1.5 years.
- Balanced hands-on design with digital marketing insights in a fast-paced startup environment, demonstrating agility and ownership across web and social platforms.
Why My Work Matters
I don’t guess—I listen. Through research, testing, and empathy, I transform frustrations into intuitive experiences that feel like second nature.
I align every design decision with your KPIs—boosting engagement, retention, and ultimately, your bottom line.
I build design foundations that grow with you—think reusable components, clear guidelines, and workflows that keep teams in sync.
I embrace continuous learning, staying ahead of industry trends and evolving technologies to create innovative, future-ready solutions.